CMS Trends - Conor Magner



  1. Expanding Content Teams

Gone are the days of a singular content expert on a marketing team. Thanks to the big return on investment (ROI) with content marketing efforts — including its often minimal costs, long-term durability, and opportunities to grow your audience — expanding content teams has become a popular trend in the last few years. 

These days, most organizations are using content marketing to increase traffic, audience, and conversion opportunities; with around 88% of B2B companies and 76% of B2C companies using content marketing. More astonishingly, 82% of marketers who blog see a positive ROI with inbound opportunities. 

Each year, companies plan for the next year with more content efforts, and today, it is expected to be a $300 billion industry by 2019. Hiring and scaling an appropriate sized and skilled content team — including writers, editors, and content strategists — has become a priority for companies investing heavily in content resources for their brand. 

From content writing and editing to governance and management, 2018 and beyond is looking friendly for content experts seeking a like-minded team. If you’re curious about investing in a focused content team, read HubSpot’s article that includes 9 stats that make you want to invest in content marketing. 

  1. Investing in Artificial Intelligence

The rise of chatbots, voice search, and other forms of artificial intelligence (AI) are becoming normal in our everyday lives, and they’re advancing in their availability and flexibility to meet our needs. Amazon Echo, for example, has seen a sizable increase in its available skills, from around 1,000 skills in late 2015 to over 30,000 skills in 2018, which will surely increase still. 

Gartner estimates that by 2020, nearly 50% of businesses will be investing heavily in AI, specifically chatbots. These user experiences still require the expertise of content strategists, writers, and web developers to ensure the chatbots and AI use a friendly, welcoming voice and tone that aligns with brand. 

Whether it’s a chatbot directing customer service traffic on a website or making it easier for consumers to quickly order a product, companies are doing their best to respond to the growing AI changes. If you’re thinking about jumping on the AI bandwagon, PC Magazine recommends getting familiar first before diverting resources and investments. 

  1. Increasing Spending on Personalization

Just like the Echo, Amazon has been investing in personalization for quite some time, offering products to users based on their browsing and buying histories. These days, users expect personalized results based on where they are, what interests them, or other data they provide. 

A 2016 report by Accenture found that 75% of survey respondents are more likely to buy from companies that recognize their name or know their history, but users also want the option to control that data as they wish, which GDPR updates gave to users in May of 2018. 

Personalization delivers what a user needs based on key factors; whether it’s finding a location nearest them or reading about services available to their specific area. According to Mary Meeker’s emerging internet trends for 2018, personalization in social feeds, like Facebook and Instagram, are also on the move and boosting conversions. 

It’s important to remember though, that the industry and users you serve will dictate the level of personalization to apply to your digital experience. For instance, there are ongoing debates about personalization in healthcare. The Health Insurance Portability and Accountability, or HIPAA, are regulations that protect patient data. 

  1. Building Online With Easy-to-Use CMS

An easy-to-use content management system (CMS) can mean a lot of things, but it’s a big deal for companies looking to save costs while maximizing their users’ digital experience. Responsive access to CMS for on-the-go editing, or remote editing if needed, is becoming a growing need for users who are spread across the country or around the world, especially if they’re freelancing. 

Cloud-based, headless, and open-source CMS options are on the rise across many industries. 

What is a cloud-based CMS? 

Cloud-based CMS has become a major trend over the last year and will continue to grow, allowing for a fairly language agnostic development approach, which saves time and resources. They’re also accessible from everywhere, rather than installed on a network-only solution. But don’t be fooled: Cloud-based CMS can also be headless or open-source, like in the examples below. 


Your Remote Space - Conor Magner

My remote space has generally stayed the same from day one. Whether I am in Limerick, Nenagh or Clonmel, I am at some form of desk and have my MacBook Pro staring back at me.  I can generally work anywhere that has a somewhat comfortable chair, preferably with lumber support. In that way I am lucky. When it comes to self-discipline/motivation, that is where I struggle. My first lockdown was spent with my partner in Nenagh. She was working remotely from home so I had that routine to acclimate to. She got up at 8 so I got up at the same time. She took her lunch-break at 1, so did I. it worked really well for me and I was able to get my projects done on time.  

The second lockdown/no campus lectures was a different and much more difficult time for me. I was/am in a tiny box room in my mother's house in Clonmel, literally a bed and my tiny desk right beside it. So, I am literally going from bed to desk and right back to bed. My routine is there simply because of the college timetable and project deadlines. My motivation however is not. I don't have anyone to work off. Nobody to drive me to get work in on time or even do the work full stop.  

This semester I want to take the struggles of the previous 2 lockdowns and use them to my advantage. Yes, I have a small workspace, however, one of the students living here has returned home to Mexico which means I can now use that larger room for work. Already I can see myself working to a much higher rate. Today January 11th, being my first day back and I was right. I was attentive throughout all of my lectures and even watched a tutorial on JavaScript to prepare for an upcoming assignment. Let's see if I can continue this reignited work ethic. 

After Covid - Conor Magner

 Constant 2 Metre Distancing  

One thing I learned and appreciated from the first lockdown was the specified 2 metre social distancing. I found that before COVID entered our lives, people in my social group would constantly stand way too close to me. Whether it was walking to the shop or simply in a nightclub (something I did not frequent very often), really grated on me. Now that there is now a, mostly respected rule, of standing at least 2 metres apart, I feel a lot more comfortable around not only my friends, but people in general.  

I'd like to continue on this trend for another, more serious reason. My health and the well-being of my close friends and family. Yes, I am uncomfortable around large groups of people, but even more-so now. 2 metres may not be exactly sufficient, but it is a lot better than standing right next to someone. This small step could potentially save the lives of the ones I love and care about the most. In fact, I pray as a collective unit that we keep this social-distancing rule even after COVID. Why? Because other sicknesses and viruses exist, not just COVID. The common cold and flu are and will always exist. So why not protect others from that as much as we are against COVID?  


Lernen durch Design

Post by Marvin Rosner, responding to @topgold

Marvin Rosner on Behance

Wenn ich gefragt werde, was "Lernen durch Design" für mich bedeutet, stellen sich mir viele kritische fragen.

-"Was genau ist Design, wie macht man Design und wo zieht man die Grenze?"

Also, bevor ich weiter in das Thema eintauchen kann, vorallem im Bezug auf mein Studium am LIT Digital Campus, was ist Design?

"Design [dɪˈzaɪn] (deutsch ‚Gestaltung‘) bedeutet meist Entwurf oder Formgebung. Es ist ein Lehnwort aus dem Englischen, das wiederum aus dem lateinischendesignare ‚(be)zeichnen‘, abgeleitet ist(...)" - (Wikipedia, Design)

Also, wenn ich etwas designe, gestalte, bezeichne, dann heisst das für mich das ich etwas erschaffe. Etwas, das andere Leute wahrnehmen können, bei dessen Prozess ich mir kontinuierlich Gedanken gemacht habe, wie es auf  Menschen wirkt, die meine Arbeit betrachten, wie die Farben konzeptioniert sind und auch warum ich überhaupt versuche dar-zu-stellen was ich "dar-zu-stellen" versuche. 

Etwas das Leute wahrnehmen können, egal wie sehr es am strang der Zeit hängt oder wie "up-to-date" es ist, es wird immer Leute geben die der Meinung sind das die Arbeit die wir leisten, ob als Designer oder auch in anderen Berufen die mit der Erschaffung von was-auch-immer zu tun haben, nichts wert sei oder die Allgemeinhait nicht plesiert.  Und das ist okay. Design ist in seines zeichens eine Erschaffung, die Gestaltung des Formlosen, und in diesem zuge Kunst. Und Kunst, wie wir es alle gelernt haben, darf nichts nicht!


Was also die fragen wie man design macht und wo es anfängt und aufhört anbetrifft, denke ich für meinen Teil, als Student für "Creative Media / Design", das die Frage in sich nichtig ist:

Alles, dem absichtlich etwas Form gegeben hat, hat das potential "Design-ed" zu werden.  

Durch diesen Blickwinkel fällt es mir zwar schwer, zu verstehen wie man durch Design lernen könnte, da dies für mich der Aussage entspricht: 

"Can you learn by shaping things for others to view?"

Und ja, ja das kann man. Übung macht den Meister!

Apprendre Grace Au Design

Raphaelle loisel

As a French Erasmus student, I am learning through design on the Clonmel Digital campus. Compared to my experience in France, I can say that the way you learn in Ireland is totally different. I used to learn through theories but I learnt in Ireland through the design by doing it in the practical classes or by seeing others do it. I am a visual person and it might be the reason why my comprehension is better now in the design field.

I am learning more things through the design in the digital campus because I practice and I can view student projects in every space of the campus. Seeing all the oeuvres and projects help me to learn easier and better.

Continue reading "Apprendre Grace Au Design" »

Learning through Design on Youtube


By Frank Murphy, second year Creative Media Design Student.

We have been taking a look at how Typepad and other services can be used in learning through design. Typepad is an interesting content management system that we can use to export our content to other sites. Typepad was useful as the layout of posts can be easily edited when posting.

Another service I have used to learn through design includes YouTube as there is content there where we can see how others have created content using learning through design. We can find content on YouTube that looks at learning through design from different perspectives. 


StoryToys on Campus for Design Clonmel #clonmeldigital


Fiona Curran, Art Team Manager from StoryToys, visits the Clonmel Digital Campus in the middle of Design Clonmel. She will provide insights to the award-winning apps created by Storytoys for its audience of more than 12 million young people. Storytoys works with renowned entertainment properties such as Eric Carle, DC Comics, Disney and Sesame Workshop.

Continue reading "StoryToys on Campus for Design Clonmel #clonmeldigital" »